Who We Are
We are the type of people who get in an argument over the greatest political speech. It's still ongoing. We are torn between the Gettysburg Address, Mario Cuomo's 1984 convention speech and MLK's "I Have a Dream" speech. Yes, we are those people, the ones that actually watch C-SPAN.
Luckily, our "healthy obsession" helps our candidates. Even though we have years of campaign experience, we know it can be done better. We know that too many campaigns fall into formulaic patterns of puffing up resumes, interrupting voters with mundane messages and slinging overwrought negative attacks.
Campaigns should tell a story. Your story. We know we've done our job when you tell your story in an inspiring way, contrast your narrative clearly to your opponent and hit the right tone at the right time. That's what we are striving for. It's why we do our work.